Thursday, May 7, 2009

No longer the target demographic

There is a super cool start-up company,, that is in my building, on my floor even. They are selling household products over the internet, with a social media twist. They have an extremely well written blog with gorgeous photos and a lovely design. I wish them great success. You should go there now, and subscribe to the blog. You won't regret it.

I was so excited when I learned they were moving into our building. I figured I'd be their perfect target demographic. After all, I have a blog. I'm on Facebook. I'm on Twitter. And I already buy almost everything over the internet. I have an Amazon Prime account. I order my milk/dairy products directly from the local farm over the internet. I often get my groceries delivered through the local coop over the internet. Prescriptions too, over the internet.

I'm one of the few people in my neighborhood who clean my own house, and given enough time and energy - I actually enjoy cleaning. So a new site with household and cleaning products over the internet - how perfect is that? (you know, now that I think about it, I might be the only person in my neighborhood who cleans her own house...sigh.)

But I have been dismayed to realize that I am so obviously not their target demographic.

Their message is not in any way directed at an over-committed busy 40-year-old working, PTA President, mother-of-two. They offer advice like "don't hit your snooze button" in the morning. Snooze Button? What is that? I haven't had to set an alarm for 10 years! Those children....they wake me up every single morning and last time I checked, they don't have a snooze button.

And we've been working very hard to get son D to stop saying "Yo!" Evidently, 6 year old boys enjoy preceding every sentence with the word "Yo." (So far, I haven't had to answer to "Yo Mama" but I tell you, it is coming any day now.) So, I'll have a hard time dialing a phone number that begins with "Yo" as theirs does.

I could go on and on. It turns out that I am no longer in the coveted "18-35" demographic and it's a weird, weird feeling. When did that happen? What's next? Will I start sitting on my front porch yelling "Kids! Get off the lawn!"

Thank God for Mir over at Want Not. She may not have a cool internet start-up. But she gets what it is like to be a crazy-busy mother with a crazy-busy life and still have to get the damn shopping done.

(And she has great coupons....)

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